Updated: Jul 29, 2022
It doesn't matter what business you are in, creating a strong brand presence is absolutely crucial to your businesses success and growth. It helps you attract the right clients, and also grows recognition of your business. Your personal brand is what sets you apart from everyone else and it's what keeps clients coming back to you again. There is so much that goes into creating a beautiful personal brand. Your ideal client will judge you within milliseconds whether you are the right person for them, and your visuals, i.e. your photographs will help or hinder this.
Here are a few ways you can get the most out of your personal brand photoshoot:
Have a pre shoot consultation with your chosen brand photographer. This should cover your story, your why, your brand mission and values, and who your ideal client is, and what you want them to see. What your service or product is and how it helps your ideal client.
Make sure your chosen photographer has the same visual ideas as you. As part of your pre shoot consultation, make sure you do a visual exercise with your photographer to make sure you are both on the same page with regards to what your end images should look like. For example the feel, the tone, the light, the style etc.
Look and feel your absolute best Maybe consider hiring a professional hair/makeup artist for your personal brand photoshoot. A pro will be able to help you really shine in front of the camera and emphasize your best features, all while making sure you come across the way you want to. When it comes to wardrobe, try and choose an outfit that makes you feel amazing and confident and will help in telling the story of who you are. Think about how to incorporate your brand colours in to you outfit/accessories.
Once you’ve done the work to know the story you’re trying to tell and the vision you’re striving to create, your personal brand photoshoot will fit right into place. If you feel prepared, confident, and beautiful, all of those qualities will shine through in your photos and help refine your brand.