I want to tell you about how important it is to share your story with your audience.
At the end of day people buy from people.
Your ideal client is out there somewhere and wants to get to know you, like you and trust you before they decide to buy from you. This is why it is so important to share your story about who you are, what you do, who you help, what led you to where you are today, what challenges you have faced along your journey and how you overcame those challenges?
You need to start off by creating a powerful personal connection with your audience by sharing your story.
Take a few moments and find somewhere to sit down, relax with a cuppa, grab a notepad and jot down, who you are, why you do what you do and what you have to offer to your potential clients.
Building your personal brand identity isn't about creating a whole brand new personality. It's about just sharing all those things that already make you unique in your own way. This makes you stand out, and by just being you in an authentic way, will help attract your ideal clients and maybe even your dream clients!
It's not just about marketing, it's about showing up for yourself and your business. Your ideal clients will end up choosing you because they will feel like they already know everything they need to know about you and will feel that you are the right person to buy from because they have got to know you, like you and trust you.
I really hope you enjoyed the read, now go and share with the world your brand story
Much Love
Heather x
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